Have you tired of seeing the analog shut-off spots that are running on every broadcast channel and even on cable? Well get ready for even more because as we get closer to February 17, 2009, a mere seven months away, the Federal Communications Commission is requiring stations to pick up the pace. Not only do they want us to run more spots, they want us to run full-length programs and be totally engaged in community awareness by giving demonstrations, running more stories about the transition, and doing whatever we can think of to get the word out.
So what does this all mean to you and why should you care? Very simply, if you do not purchase a new digital television receiver or get hooked up to cable or satellite (monthly fee required) or get a converter box to connect to your old analog TV, on February 18, 2009, you will no longer get a picture. You will truly have a dinosaur ... just lights and wires in a box.
Your cheapest alternative is to get a $40 off coupon from the federal government and purchase an analog converter box from a local appliance dealer or one of the big box stores. To get your free coupon, call toll free 1-888-DTV-2009 (1-888-388-2009). Hooking the converter box to your TV is simple. We will have programs on WTVP and on our website www.wtvp.org showing you how to do it.
If your eyes usually glaze over when someone mentions technology, I urge you not to let that happen here. Act now to get your free $40 off coupon. Don't wait until February 18. This changeover will affect you, and there is little that WTVP or WEEK or WMBD or WHOI or WYZZ or WAEO or any other broadcast station can do other than to alert you to the change and help you cope with it. Please check out our website and theirs for more information.
President & CEO, WTVP (Retired 2014)