It is relatively common knowledge that April showers bring May flowers, but did you know that this year's pledges bring next year's programs? I know it doesn't have quite the same poetic turn to it, but it is nonetheless true.
Membership pledges and payments like yours give us a very good idea of what people want to see more of on their Public TV station...and they also provide us with the wherewithal to fund the production of those programs. Based on what you tell us, we encourage PBS to create. Based on your membership contributions, we pay PBS to deliver.
As we get to the end of our fiscal year 2010 on June 30, we have to look at what financial resources are or are likely to be in the Program Fund coffers to pay next year's program bill. If your membership is about to lapse, please take the time to renew now by responding to our mail reminders, by calling in your pledge or renewal to (309) 495-0547, or by going online to www.wtvp.org and clicking the "Pledge or Renew Now!" button.
Along these lines, here is some great news for Masterpiece fans. We were recently informed that a new version of an all time Masterpiece Theater Classic is in production. A new "Upstairs/Downstairs" will be available next year in time for Masterpiece's 40th anniversary. We can only hope that the casting is as brilliant this time as it was way back when, because we know the stories will be worth watching. Masterpiece alone is surely worth your renewed pledge, but if costume drama is not your cup of tea, don't forget the other programs and series that are offered on WTVP all day, every day. Thank you for making them possible.
Finally, if you are looking for a little relaxation and adventure this fall, how about a cruise to Casablanca, Barcelona, Lisbon, Gibraltar and Milan? Join me as we visit these and other exciting ports of call October 16 to 29. See our website for details.
President & CEO, WTVP (Retired)