WTVP - President & CEO
April 2012 - PBS is the Most Trusted Institution
Photo of WTVP Retired CEO MChet Tomczyk
Chet Tomczyk
Chet Tomczyk - President & CEO, (retired 2014)

This season continues to be, hands down, one of the best programming seasons on WTVP that I can recall. The jewel in the crown was Downton Abbey, both Season 2 and the Season 1 replay. Others must have felt so because on the evening of "The Big Game," Downton Abbey was the second most viewed program. Other major hits were the anniversary presentations of both Phantom of the Opera and Les Miserables.

Joining the costume dramas and musical specials were terrific historical documentaries about Billy the Kid and General Custer, and another installment of American Experience's presidential series featuring a look at William Jefferson Clinton. Wednesdays were science nights on PBS and drew increasingly larger audiences, especially young males, and the PBS Friday Arts Festival programs were viewed by more than 25% of the American TV audience.

National research has confirmed that PBS is the most trusted institution and is considered an "excellent" use of tax dollars - for the ninth consecutive year, only the military ranked higher. PBS was also called the most fair network for news and public affairs. In addition, PBS KIDS was named the most educational TV/media brand, the safest destination for children to watch television or visit online and the top provider of content that helps children build reading and math skills. (The research was conducted in January and February 2012 by the independent, non-partisan research companies Harris Interactive and ORC Online Caravan.)

The best news of all is that you continue to support WTVP and public television with your hard-earned dollars. Without you, none of this success would be possible. Thank you for making it so.

Finally, don't miss out on this year's WTVP Auction beginning April 26. It's another great way to support your favorite programs.

Chet Tomczyk
President & CEO, WTVP (Retired)

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