WTVP Headlines




Thursday, May 15th, 2012


Next Avenue


On May 15, WTVP will launch Next Avenue, a massive new website for the 50+ crowd powered by public television stations.

An example of what Next Avenue's website will look like.

America is about to become home to the largest older population in our nation’s history. Today, 99 million Americans are age 50 or older; in the next ten years, that population will increase by more than 20 percent. No one is yet providing a comprehensive, authoritative and practical source of information and inspiration that recognize the opportunities, and meets the challenges, of the coming boom. No one, that is, except Public Television.


On May 15, WTVP will launch Next Avenue, a massive new website for the 50+ crowd powered by public television stations. The site goes deep into the information, perspective and inspiration older Americans need to plan for and live their best life after age 50. Filled with engaging national and local content, the site will be accessible from the WTVP website, www.wtvp.org/nextavenue.

Just as Sesame Street has helped two generations of children to flourish with its unique combination of information and entertainment, Next Avenue will ‘hyper serve’ America’s booming older population, helping them to navigate a new life stage and unleash their full potential.

Next Avenue will aggregate, curate and leverage content from public media, public partners, expert contributors and hands-on users of the site. Much of the content will come from established relationships with public and non-profit organizations (such as National Institutes of Health, National Institute on Aging, Social Security Administration, and Department of Labor among others) that have a wealth of information and can use a media partner to make it more accessible.

At its fullest, Next Avenue is a “surround sound” approach to engaging older adults. It can include television, web, local events, social media and e-newsletters that address top-of-mind issues and key decisions triggered by the 50+ life-stage transition. The content focuses on what people need for that transition including health, finances, work, leisure activities, and caregiving.





For further information contact Linda Miller, WTVP Vice President of Programming, at (309) 495-0591 or linda.miller@wtvp.org



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