WTVP Headlines




Thursday, August 23rd, 2012




Daniel Tigerís Neighborhood premieres Monday, September 3rd at 10a.m. WTVP-HD

Daniel Tiger putting on his shoe

- New Animated Series Produced by The Fred Rogers Company -


A new generation of preschool ďneighborsĒ will get to experience the Neighborhood of Make-Believe when Daniel Tigerís Neighborhood premieres this fall on PBS KIDS. The first TV series inspired by the iconic, award-winning Mister Rogersí Neighborhood, Daniel Tigerís Neighborhood from The Fred Rogers Company stars 4-year-old Daniel Tiger, son of the original programís Daniel Striped Tiger, who invites young viewers into his world, giving them a kidís-eye view of his life. As they closely follow and share Danielís everyday adventures, preschoolers ages 2-4 and their families learn fun and practical strategies and skills necessary for growing and learning. Daniel Tigerís Neighborhood premieres Monday, September 3rd from 10-11 a.m., on PBS KIDS with a special one-hour block of two back-to-back episodes. The series will air weekdays from 10-10:30 a.m. on WTVP-Public Media for Central Illinois following its Labor Day premiere.

ďNo one knew better than Fred Rogers how to connect with children,Ē said Bill Isler, president of The Fred Rogers Company. ďAnd, like Fred, Daniel Tiger will visit preschoolers every day. Daniel Tigerís Neighborhood is an exciting new series with all the right elements to appeal to todayís children and families. Itís well-poised to become a much-loved classic for years to come.Ē

Recent research proves what Fred Rogers knew all along: social and emotional competencies are the building blocks of doing well in school and in life. To help boost these invaluable skills among preschoolers, each episode of Daniel Tigerís Neighborhood consists of two engaging stories that center on a common early learning theme such as dealing with disappointment. One of the key ingredients that sets the new series apart is its groundbreaking use of catchy, musical strategies that reinforce each theme and that preschoolers and parents will both sing Ė and use! Ė together in their daily lives. Every story includes an ďimagination momentĒ in which Daniel plays out a preschool fantasy set to music. Then, the dayís strategy is reprised in a full song at the end.

Daniel Tiger talks directly to viewers, warmly drawing them in and making them feel like one of his neighbors. The seriesí stories are based on extensive input from a wide range of early learning specialists, formative research with children and the benefit of more than 40 years of the work of Fred Rogers. It all adds up to a powerful tool for parents: an entertaining and thoughtful guide for todayís families that integrates music, interactivity and a research-based curriculum.

ďDaniel Tigerís Neighborhood builds on the work of one of PBSí most respected pioneers, Fred Rogers,Ē said Lesli Rotenberg, Senior Vice President, Childrenís Media, PBS. ďJust as Mister Rogersí Neighborhood revolutionized the use of television for early learning, Daniel Tigerís Neighborhood breaks new ground, as a multiplatform media property with a unique approach to harnessing the power of media to meet the needs of todayís children. This new series will leverage media across platforms to help a new generation of kids build critical life skills like self-control, patience, persistence and resilience.Ē

Daniel Tigerís Neighborhood brings together some of todayís top creators of quality childrenís media. Angela C. Santomero, of leading production partner Out of the Blue Enterprises and the imaginative force behind Super WHY and Blueís Clues, has provided the outstanding creative vision for the new series. Santomero and Kevin Morrison of The Fred Rogers Company are executive producers of the show, which is animated by award-winning 9 Story Entertainment. Game designer Schell Games will help extend the new show and its positive messages far beyond the TV screen with exciting online games.

Daniel starts his day by donning his red sweater, tying his sneakers and inviting his preschool pals at home into the bright and lively Neighborhood of Make-Believe. Daniel Tigerís Neighborhood features the next generation of the original characters from Mister Rogersí Neighborhood. Danielís best friend is O the Owl, who lives with his Uncle X in the tree next door to Katerina Kittycat, daughter of Henrietta Pussycat. Daniel also loves to visit Prince Wednesday, the youngest member of the royal family headed by King Friday, in his castle; and Miss Elaina, who lives with her parents, Lady Elaine Fairchilde and Music Man Stan, in the Museum-Go-Round. The familiar red trolley ďding dingsĒ its way all around the Neighborhood.

The series will be accompanied by interactive content for young viewers, their parents and teachers. A robust Daniel Tigerís Neighborhood website will launch on Monday, August 6, featuring online games that will offer preschoolers a chance to ride through the Neighborhood on Trolley, pick up Daniel and his friends to give them a ride, and further explore Danielís world and his daily routines. Through game play, preschoolers will build on the skills covered in the series by actively engaging in pretend play activities with Daniel, exploring routines such as bedtime and bath time, expressing feelings and creativity through music and art and modeling positive relationships and appreciation for others. Online resources for parents, caregivers and teachers also will be available to complement each episode.



Daniel Tigerís Neighborhood joins PBS KIDSí lineup of media properties for kids ages 2 to 8, which includes The Cat in the Hat Knows A Lot About That!, Curious George, Sesame Street and Wild Kratts, among other top-rated series. PBS KIDS programs consistently rank #1 with moms and in the top five with preschoolers*, and PBSKIDS.org is the #1 kidsí site for videos viewed (comScore VideoMetrix, June 2012). With a variety of educational media content across platforms, PBS KIDS is increasingly serving children wherever they live, learn and play.

Over the course of more than 40 years, Mister Rogersí Neighborhood, PBSí longest-running childrenís series, earned four Daytime Emmys. As a testament to his legacy, Fred Rogers received a Lifetime Achievement Award in 1997 and was recognized in 2002 with a Presidential Medal of Freedom, the nationís highest civilian honor, for his contributions to childrenís development and education using broadcast television.

*Source: Nielsen NPower, Live+7 Days national GAA ratings for PBS and select competitive cable networks. Ratings are ranked monthly in the ďPBS Top Rated Kids Programs and Monthly Highlights ReportĒ October 2010ĖMarch 2012

About The Fred Rogers Company
The company was founded by Fred Rogers in 1971 as the non-profit producer of Mister Rogersí Neighborhood for PBS. In the years that followed, it not only created hundreds of episodes of this much-loved program, but also extended Fredís values and approach to other efforts in promoting childrenís social, emotional, and behavioral health and supporting parents, caregivers, teachers and other professionals in their work with children. The Fred Rogers Company continues to build on Fredís legacy in innovative ways through a wide variety of media, and engaging new generations of children and families with his timeless wisdom. For more information, visit us at www.fredrogers.org.

Visit Daniel Tigerís Neighborhood at: PBSKIDS.org/daniel
Follow Daniel Tigerís Neighborhood on Twitter at: twitter.com/danieltigertv
Like Daniel Tigerís Neighborhood on Facebook at: facebook.com/danieltigertv





For further information contact Linda Miller, WTVP Vice President of Programming, at (309) 495-0591 or linda.miller@wtvp.org



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