WTVP’s mission is to create and broadcast content that educates, informs and inspires everyone throughout central Illinois. To do this, WTVP offers programming that expands the minds of children, documentaries that open up new worlds, news programs that keep citizens informed on world events and cultures, and programs that bring the worlds of music, theater, dance, and art to your living room, all free of commercial interruption and influence.
There are many ways to show your support of WTVP. Underwriting WTVP programming, sponsoring events, and corporate memberships are great ways to market your business and broadcast your support for public media.
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Connect with the loyal, attentive, powerful PBS audience. Your investment will pay you dividends in heightened public awareness and name recognition, better image, perception of quality, and loyalty.
Have a question about Corporate Support? Check out our Frequently Asked Questions.
What is Underwriting/Sponsorship?
In the world of noncommercial public television, programming can be underwritten or sponsored by local businesses and/or individuals through financial support. In return for this support, WTVP broadcasts underwriter/sponsor spots on the station’s air.
Why Underwrite or Sponsor Programs?
Image - Build a Brand
Underwriters/sponsors benefit from the "halo effect" of being associated with WTVP and its mission to serve the community. Nearly 85% of consumers believe such marketing creates a positive image for underwriters/sponsors. About 75% of PBS viewers believe that PBS underwriters/sponsors are committed to quality and excellence and almost two-thirds of PBS viewers are more likely to purchase the product or service of a PBS underwriter/sponsor. (Source: Roper Worldwide; PBS Image Study)
Greater Impact - Credible and Memorable
Underwriter/sponsor messages have greater impact in the low-clutter environment found on WTVP. "Hard sell" spots are not allowed by FCC regulations and this fact makes underwriting/sponsorship messages extremely credible and memorable. PBS' dignified approach to on-air support is appreciated and respected by its viewers.
Greater Value - Build a Relationship
WTVP has unique marketing opportunities for business and individual partners that the commercial broadcasters or cable networks cannot offer. On WTVP, underwriters/sponsors build a relationship with the community.