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Header Frequently Asked Questions

Here are some of the most frequently asked question concerning investing in WTVP.

Contact for more information:
WTVP Development Office | 309-495-0547 for more information.

Corporate Support

What is Underwriting/Sponsorship?

In the world of noncommercial public television, programming can be underwritten or sponsored by local businesses and/or individuals through financial support. In return for this support, WTVP broadcasts underwriter/sponsor spots on the station’s air.

Why Underwrite or Sponsor Programs?

Image - Build a Brand
Underwriters/sponsors benefit from the "halo effect" of being associated with WTVP and its mission to serve the community. Nearly 85% of consumers believe such marketing creates a positive image for underwriters/sponsors. About 75% of PBS viewers believe that PBS underwriters/sponsors are committed to quality and excellence and almost two-thirds of PBS viewers are more likely to purchase the product or service of a PBS underwriter/sponsor. (Source: Roper Worldwide; PBS Image Study)

Greater Impact - Credible and Memorable
Underwriter/sponsor messages have greater impact in the low-clutter environment found on WTVP. "Hard sell" spots are not allowed by FCC regulations and this fact makes underwriting/sponsorship messages extremely credible and memorable. PBS' dignified approach to on-air support is appreciated and respected by its viewers.

Greater Value - Build a Relationship
WTVP has unique marketing opportunities for business and individual partners that the commercial broadcasters or cable networks cannot offer. On WTVP, underwriters/sponsors build a relationship with the community.

Matching Gifts

What are employee matching gift programs?

Employee matching gift programs are corporate giving programs in which a company matches donations made by employees to eligible nonprofit organizations. The standard match is dollar for dollar up to a set limit per employee per year. It’s an easy way to double the impact of your gift to WTVP.

How do I request a matching gift?

Requesting a matching gift is typically an easy and quick process that must be initiated by the donor. You can do this by visiting your company’s website or human resource department and complete an electronic submission process.

What is WTVP’s Tax ID Number?

Tax ID or EIN: 23-7041401

What if I still have questions?

Please contact Kathy Morgan, WTVP Development at (309) 495-0547 or email

What do I do once I completed the matching gift process with my employer?

Notify WTVP by email or mail

by mail:

WTVP Matching Gifts
PO Box 1347
Peoria, IL 61654-1347

by email:


What type of pledge payment options

WTVP offers installment payment plans on most pledges. Monthly, Quarterly, Semi-annual, and specific installment schedules are available. Please note: thank you gifts are NOT mailed until half (50%) of the pledge amount is paid with installment payments. Ongoing sustaining pledges and one-time annual payment pledges receive gifts after their initial payment.

What if my credit/debit card or EFT information changes or I would like to make a change in to another payment form?

Please contact the WTVP Development Office at 309-495-0547 to make changes to your payment information.

When will my “thank you” gift be shipped?

The average time for mailing “thank you” gifts is 4-6 weeks after a pledge drive is concluded for a one-time contribution. If payments are in installments, the thank you gift is mailed after half (50%) of the pledge is paid. If there is any problem with receiving a thank you gift, please call the station, 309-495-0547.

Why does it takes 4-6 weeks for my thank you gift to arrive?

Most PBS stations (across the country) are pledging at the same time. Our vendors take many orders. They process our orders on a daily basis and work hard to get gifts shipped as quickly as possible.

How does WTVP handle concert and performance tickets?

WTVP appreciates one-time payment for these thank you gifts – no installment/sustainer payments. (Tickets are excluded from Sustainer payments. All tickets must be paid in full.)

After your pledge is paid in full, tickets will be mailed to you through first-class mail unless specific instructions have been provided. Tickets are mailed closer to the concert performance date. For closer concert performances, tickets will be mailed out immediately.

Is my contribution tax deductible?

WTVP is a 501c(3) corporation and therefore your donation may be deducted to the full extent of the law. Our official corporation name is Illinois Valley Public Telecommunications Corporation.

When will I receive a tax receipt?

Official tax receipts including the gift amount and the fair market value of any thank you gift received are mailed in January of the following year that the donation was made.

Is my membership information shared?

WTVP uses email for program promotion, donation confirmation, and for special event announcements. WTVP does not sell, give, or trade their membership list or personal information with any other organization or business.

Planned Giving

How do I leave a gift to WTVP in my will?

You can make a gift to WTVP as a bequest in your will or living trust in the following ways:

  • A percentage of your total estate. In using this approach, your gift adjusts with changes in the size of your estate.
  • The residue or a percentage of the residue of your estate. After your specific gifts to loved ones have been made, you may designate that the entire residue or a percentage of the remainder shall go solely to WTVP or to WTVP and another non-profit organization. Again, with this approach, your gift adjusts with changes in the size of your estate.
  • A gift of a specific amount. You specify a dollar amount to be given to one or more charitable organizations, such as WTVP. With this kind of gift, it is especially important to keep your will or trust up-to-date.

What type of language is necessary for legal documents?

Bequest language and tax ID number for estate gift:

  • I give, devise, and bequeath to Illinois Valley Public Telecommunications Corporation, a not-for-profit corporation (Tax ID 23-7041401) located in Illinois, (e.g., dollar amount, percentage, specific asset, or residue)

What should my planned giving advisor know?

If you're advising someone who is planning a gift or bequest to WTVP, we are happy to assist you. Together, we can create the arrangements to help your clients leave a lasting legacy that carries on the vital work of public broadcasting.

  • Please contact us for further information on the variety of assets to give, or for any other assistance that we can provide.

    Illinois Valley Public Telecommunications Corporation
    Tax ID #: 23-7041401
    PO Box 1347
    Peoria, IL 61654-1347

How do I give gifts of cash?

A gift of cash, generally made by check, can make an immediate impact on our mission today while providing you with a charitable income tax deduction, as allowed by law.

How do I give gifts of insurance policies?

If you have a life insurance policy whose benefits you no longer need, you may want to consider naming WTVP the beneficiary and assigning us ownership of the policy. This will likely qualify you for a charitable deduction. In removing the life insurance policy from your estate, you may also reduce your estate taxes.

How do I give gifts of retirement plan assets?

Assets held in qualified retirement plans and IRA accounts are an excellent way to support WTVP. When left to friends and family members other than a spouse, these funds can be subject to as much as 70% in taxes. But if a nonprofit organization such as WTVP is named as the beneficiary of all or a percentage of your retirement plan assets, the entire amount can be used by WTVP to create, produce and broadcast programs. Your other less heavily-taxed assets are then available to your loved ones.

How do I give a gift of securities?

A gift of appreciated securities, including stocks or bonds, is an easy way for you to make a gift. Potential benefits to you include avoidance of paying capital gains tax, receiving a charitable income tax deduction, and enjoying possible increased income.

Electronic transfer:
Gifts of stock may be transferred to:
WTVP c/o David Vaughan Investments
Charles Schwab Account Number #4624-2940
DTC Code #0164

How do I give a gift of transferred stock certificate?

For transfer of actual stock certificates, please have certificates signed on the back and/or a stock power form authorizing release. In addition, a third-party release form will be required and can be obtained from David Vaughan Investments 309-685-0033.

How do I give a gift of land or real estate?

A gift of your appreciated real property (such as your home, vacation property, vacant land, farmland, ranch or commercial property) can make a great gift. Some of the benefits to you may include avoidance of paying capital gains tax, and receiving a charitable income tax deduction.

  • Your real property may be gifted to our organization by executing or signing a deed transferring ownership. You may deed part or all of your real property to our organization. Your gift will generally be based on the property's fair market value, which must be established by an independent appraisal.
  • Please contact us if the property you wish to give has existing debt or a mortgage. Check with us on the capital gains tax implications of your gift. You also may be interested in life income options.

How do I give the gift of an endowment?

An endowment is comprised of strategically-invested funds that WTVP holds in perpetuity and does not spend. Instead, a prescribed distribution from these investments supports WTVP programs and operations. As our Endowment grows, it provides an expanding source of stable funding to help us weather the ups and downs of the economy and keep WTVP viable into the future.

How do I give a gift of Charitable Gift Annuities (CGA)?

A charitable gift annuity can be established with a gift to WTVP of at least $10,000 in cash or appreciated securities held for longer than one year. In exchange for your gift, WTVP will pay you, and a second beneficiary, if you wish, income for life. Both income beneficiaries must be at least 60 years of age. The income you receive is determined by your age(s).


What are the benefits of becoming a Sustaining Member of WTVP?

Becoming a Sustaining Member is a way to put more of your dollars towards national PBS programming and local programs and documentaries in WTVP broadcast schedule!

As a Sustaining Member, you:

  • Become part of the WTVP Family.
  • Spread your support* out over the year makes generosity easier on your budget and gives WTVP the security of a stable revenue source.
  • Automatically renew your membership each year – no more renewal notices or wondering if your membership expired.
  • Are eligible to choose a thank-you gift each year.
  • Receive monthly program guide and WTVP Passport (minimum $5 a month level) without interruption
  • Help WTVP reduce costs, so more of your dollars are invested in the programs you love
  • Provide WTVP with a dependable source of funding

* Monthly sustainer level is the total membership level divided by 12. This will calculate the monthly sustainer payment.

When will my recurring gift be charged?

Your first gift will be processed 1-2 business days after you make your pledge. After that you’ll be charged around the same time each month for future payments. If you submit an update to your sustaining gift, you will keep the same payment date unless otherwise requested.

Does my sustaining gift have an end date?

As a sustainer, your support for WTVP will never expire and we’re so grateful for that. However, we understand that sometimes donors need to adjust the amount, request a future end date or cancel and we can take care of that at any time. Please contact WTVP Development at (309) 495-0547.

How can I update my sustaining gift?

You may update your sustaining membership by:

WTVP Development Office
(309) 495-0547 or (800) 837-4747
8:30 a.m. to 4:30 p.m., Monday through Friday

EMAIL: (PLEASE DO NOT send card information within an email.)

Download the Printable Sustainer Update Form and mail it to our offices

WTVP Membership
P.O. Box 1347
Peoria, IL 61654-1347

Can I see the details of my current sustaining gift online?

We cannot currently display the details of your giving online. Please call our Membership Department at 309-495-0547 between the hours of 8:30 a.m. and 4:30 p.m. Monday through Friday for more information about your current or past support.

What is EFT or direct debit from my bank account?

EFT (Electronic Funds Transfer) is a payment method that uses your bank’s routing and account numbers to securely donate to WTVP on an ongoing basis. Many sustainers choose to give directly from their bank account because credit and debit cards have expiration dates and are frequently updated, whereas bank account numbers rarely change so your support can continue uninterrupted.

If my card expiration date changed but my card number did not, why do I have to give my card number again?

WTVP adheres to all laws and regulations pertaining to handling of donor credit and debit card account information. Payment Card Industry (PCI) regulations require that WTVP not store actual credit card information on its computers, so when you provide your new expiration date WTVP must also re-enter the card information to update it.

Do I have to make a new pledge to request a thank you gift?

No. If you have not chosen a gift with your pledge for the year, you can request one at any time, even during pledge drives. To request a gift, call our Membership Department at 309-495-0547 available from 8:30 a.m. to 4:30 p.m., Monday through Friday.

Is my sustaining gift tax-deductible?

Yes. Your gift to WTVP is fully tax-deductible, minus the fair market value of any thank you gifts received. You’ll receive an annual summary of your giving at tax time, by January 31.


How is volunteering helpful to WTVP?

WTVP relies on several hundred volunteers each year to help with office support, mailings, events, membership drives, outreach and educational activities and the annual auction.

Is there age requirements to be on the WTVP Volunteer Team?

Volunteers must be 14 years or older (under 18 must be accompanied by a parent or guardian)

Why volunteer at WTVP?

Explore your Public Media station behind the scenes Gain beneficial workplace skills Meet other volunteers and network with experienced WTVP employees Receive excellent volunteer benefits Help fulfill WTVP’s mission, visions and values

How do I sign up for volunteering?

Contact WTVP’s Development Office at 309-495-0547 or email to let us know how you’d like to help.

Who are the Pekin Friends of 47?

The Pekin Friends of 47 mission is to promote Public Television through fundraising as a volunteer organization and to help provide extra hands for many station activities. We raise monies by hosting an annual Bowl-A-Thon event in March of each year. To become part of this dedicated volunteer group, contact the current Friends President, Jerry Herbstreith, 309-346-7901 or

Contact for more information:
WTVP Development Office | 309-495-0547 for more information.